HORAL: “Toer de Geuze postponed for a year”

Megablend 2021 will be launched on April 30, 2021

The High Council for Artisanal Lambic Beers (HORAL) has decided not to organize the Toer de Geuze this year. Ten beer producers (Boon, De Oude Cam, De Troch, Hanssens, Lambiek Fabriek, Lindemans, Mort Subite, Oud Beersel, Tilquin and Timmermans) as well as the beer centre 'De Lambiek' would have opened their doors to the public during the first weekend from May. “With regrets, however, that will not be the case. The reason is obvious”, says HORAL chairman Gert Christiaens. “It is doubtful that the Belgian government will lift the measures in the fight against COVID19 by the beginning of May. We want to provide timely clarity to the people who wanted to participate in the event. Thus, we decided not to organize the Toer de Geuze this year. The next edition dates will be Saturday, April 30 and Sunday, May 1, 2022. We also have some good news for the near future. The HORAL Megablend 2021 is almost ready and will be launched on April 30, 2021.”

The Toer de Geuze is a major bi-annual public event that spotlights the craftsmanship of the lambic brewers and gueuze blenders of the Pajottenland and the Senne Valley. The first edition was organized in 1997. Six gueuze producers opened their doors. Beer lovers worldwide came to the region between Senne and Dender to discover the unique cluster of lambic breweries and gueuze blenders who keep the centuries-old tradition of spontaneous fermentation beers alive.

Over time, the Toer de Geuze became the largest beer event in Flemish Brabant. The public's interest became so great that HORAL decided four years ago to make it a two-day event.

Megablend 2021
Since 2009, a special Oude Geuze is blended every two years: the HORAL Megablend. The Megablend 2021 is a blend of young and old lambic from all HORAL members (Boon, De Oude Cam, De Troch, Hanssens, Tilquin, Lambiek Fabriek, Lindemans, Mort Subite, Oud Beersel and Timmermans). The launch of this Limited Edition will be on April 30. From May 3, 2021, the bottles will also be available at specialist beverage retailers.

 

The High Council for Artisanal Lambic Beers (HORAL) was founded in 1997. The non-profit organization unites the majority of the lambic breweries and gueuze blenders of Flemish and Walloon Brabant. Ten producers are members of the High Council: Boon, De Oude Cam, De Troch, Hanssens, Lambiek Fabriek, Lindemans, Mort Subite, Oud Beersel, Tilquin and Timmermans. The association's primary goal is to promote traditional lambic beers, particularly Oude Geuze and Oude Kriek. HORAL also takes initiatives to protect these beers.
www.horal.be

Yves Panneels

Force3 - PR & Communication

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