“Experience the Toer de Geuze from your home”

“Experience the Toer de Geuze from your home”

HORAL, Visit Flanders and Tourism Vlaams-Brabant are organising an online edition

Earlier this year, the High Council for Artisanal Lambic Beers (HORAL) announced that there would be no physical edition of the Toer de Geuze in 2021 due to the corona measures. Instead, HORAL, Tourism Vlaams-Brabant and Visit Flanders have set up the so-called “Toer de Geuze At Home”, a virtual edition of the popular biennial beer event. In combination with the Megablend 2021, a special Oude Geuze, the three partners offer beer lovers at home and abroad an informative alternative. 

HORAL chairman Gert Christiaens stated: “Normally, ten lambic brewers and gueuze blenders would have opened their doors wide to the public during the first weekend of May. Alternatively, HORAL members Boon, De Oude Cam, De Troch, Hanssens Artisanaal, Lambiek Fabriek, Lindemans, Mort Subite, Oud Beersel, Tilquin and Timmermans, in collaboration with Visit Flanders and Tourism Flemish Brabant, are organising this year the Toer de Geuze At Home. This ambitious virtual event consists of two parts.”

As a warm-up, inspiring videos will be published online on the website www.toerdegeuze.be in April. These are footage of all participating breweries and blenders and what makes lambic beers unique in the beer world. On 1st and 2nd May, during the “Toer de Geuze At Home Live Sessions”, beer enthusiasts will be able to watch a two-day event via a live stream on the Toer de Geuze website. All HORAL members will participate in the interactive programme and answer questions from geuze fans worldwide. The Megablend 2021 and beer gastronomy will also be discussed. The Livestream broadcast will be in English to appeal to the largest possible international audience.

Megablend 2021
Since 2009, HORAL produces a special Oude Geuze on the occasion of each Toer de Geuze: the HORAL Megablend. “In the run-up to the Toer de Geuze 2021, we had already made all the necessary preparations. What’s more, for the first time in our association’s existence, all HORAL members made lambic available for this Limited Edition”, said Gert Christiaens. “When it became clear that there would be no physical Toer de Geuze this year, we discussed what we should do with the Megablend. Ultimately, the board decided to launch the HORAL Oude Geuze Megablend. The official presentation will take place on 30th April 2021 at the participating producers. From 3rd May, the bottles will also be available at the specialised beverage stores.”

 

About the Toer de Geuze 
The Toer de Geuze is a major public event highlighting the lambic brewers’ and gueuze blenders’ craftsmanship. The first edition took place in 1997. Since then, beer lovers worldwide have come to the Western part of Vlaams-Brabant to get acquainted with the centuries-old tradition of spontaneous fermentation beers. Over time, the Toer de Geuze grew into the largest beer event in Flemish Brabant. The public’s interest became so great that HORAL decided four years ago to make it a two-day event.
www.toerdegeuze.be

About HORAL
HORAL was founded in 1997, the year in which the first Toer de Geuze took place. The association’s goal is to promote and protect artisanal lambic beers, particularly Oude Geuze and Oude Kriek. The non-profit organisation also takes initiatives to protect these beers. The non-profit association unites the majority of the lambic breweries and geuze blenders of Flemish and Walloon Brabant. Ten producers are members of the High Council: Boon, De Oude Cam, De Troch, Hanssens, Lambiek Fabriek, Lindemans, Mort Subite, Oud Beersel, Tilquin and Timmermans.
www.horal.be

About Visit Flanders 
As the official organisation of the Flemish government, Visit Flanders promotes Flanders as a tourist destination. We do this around the theme of culinary, in which beer experience plays a central role. Visit Flanders wants to strengthen the positive power of tourism, so that Flanders can flourish as an innovative, inspiring and qualitative travel destination for the benefit of the place, its residents, entrepreneurs and visitors.

Contact us
Yves Panneels PR & Communicatie, HORAL
Yves Panneels PR & Communicatie, HORAL